How Chatbot Could Boost Traffic and Sales

How Chatbot Could Boost Traffic and Sales
Photo by Philipp Katzenberger / Unsplash

If you’re trying to find a way to bring your website into the twenty-first century, potentially increase your sales, and improve customer satisfaction, then you should consider getting a chatbot.

What is Chatbot?

A chatbot could be a very little AI assistant that lives right on your website, or that users will contact through social chat apps reminiscent of Facebook Messenger. the thought is that your chatbot is there to answer questions, offer advice, and even counsel recommendations – all while not you or your business having to boost a finger.

Users can speak to a conversation bot through a chat window as if it were a true person placed in a very decision center they’ll then raise queries about victimization natural language, and also the chatbot will respond.

Chatbots are typically thought about primarily for client service. the thought here is that a chatbot will facilitate folks with FAQs, or direct them to the page they need. A chatbot can recommend what to try to do if a product is damaged, and on a way to contact the company.

All this may improve client satisfaction, while not requiring you to pay massive amounts of money. as a result of whereas most firms would like to be ready to answer each question, that might need a large support team of staff, which could otherwise be outside of the budget of the many smaller companies. however, with an automatic chatbot, they’ll filter down the overwhelming majority of problems so that solely a couple of that can’t be answered from a flow chart got to be seen in person.

Chatbots for promoting

But wherever things get extremely interesting, is once you use chatbots for marketing.

How might this work

One example would be to do and increase conversion rates once a traveller lands on a website. Normally, you would possibly use some sales text, and think about users following the correct links and buttons on your page to seek out the merchandise listing for them. typically this may lead to confusion and frustration, and plenty of guests would depart before having a glance around.

Bounce rates are high across the internet.

But with a chatbot, this might be different. Imagine if the very moment somebody landed on your website, a chatbot asked them what they were trying for. once they answered, that chatbot could take them straight to the relevant page prepared for them to buy. No ransacking through the site, no complication.

What’s conjointly nice regarding this, is that even though a traveller doesn’t purchase anything, they’ll have shared their ‘intent’ just by telling the chatbot what they were trying for. this type of information is often massively helpful for marketers.

More kinds of Chatbot

Chatbots also can take several alternative forms. For example, it’s progressively common for chatbots to be used over Facebook messenger. many restaurants and alimentation joints currently permit customers to order their food just by electronic messaging the resident chatbot this way!

Moreover, Facebook chatbots will truly reach intent on potential customers and consumers to supply them with special deals!
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