Industry Insights

A collection of 20 posts
Attribution Models-789
Advertising Featured

Exploring Attribution Models for Click-Through and View-Through: Deep Insights into Contemporary Advertising.

The adage "Half the money I spend on advertising is wasted; the trouble is, I don't know which half," attributed to 19th-century merchant John Wanamaker, encapsulates the central conundrum of advertising. Despite the digital revolution, uncertainty persists; but through advances in data analysis and the adoption of sophisticated attribution models,
8 min read
AI Tech Feature_67
Industry Insights Featured

How ChatGPT and AI Technology Could Potentially Influence the Partnership Marketing Industry

Partnership marketing has become an essential aspect of businesses in the modern era, with companies collaborating to achieve mutual benefits. Partnership marketing involves a business alliance between two or more firms, where each partner pools resources and expertise to achieve shared goals. Partnership marketing provides businesses with a platform to
7 min read