Advertising
Discover 15 benefits of multi-attribution events for enhancing partnership and affiliate marketing strategies, improving ROI and channel performance.
Advertising
Native advertising represents a powerful strategy for brands looking to stand out in a crowded digital landscape. Discover how native advertising blends seamlessly with editorial content to stand out, offering authenticity, value, and higher engagement rates compared to traditional ads.
Artificial Intelligence
In today's competitive marketplace, businesses must leverage data-driven precision to transform their advertising campaigns. By harnessing the power of big data and advanced analytics, companies can gain deep insights into consumer behaviour, preferences, and trends.
Affiliate Marketing
Wondering how data-driven marketing is influencing today's business landscape? This comprehensive article delves into the essence of data-driven marketing, effective strategies underpinning it, and how these can significantly impact your return on investment (ROI). Explore the transformative power of data in marketing and prepare to leverage insights for
Advertising
In January 2024, Google initiated a seismic shift in the digital marketing and advertising landscape by embarking on the phased removal of third-party cookies from its Chrome browser. This involved removing cookies from one percent of Chrome users initially, which accounted for approximately 30 million users globally. Google has announced
Marketing
As a business owner, you want to focus on revenue-generating activities that will boost your bottom line. Unfortunately, most small business owners don’t have the bandwidth or the time to focus on automation software. That’s why it’s important to understand what automation can do for your business,
Marketing
One of the most important things an affiliate marketer needs to do is to seek out various sources of traffic for their website. It is hard to rely on one major source of traffic alone. If 80%, or even 50%, of your traffic comes from a single source e.g.